''Beautiful Little Fools" An Interview with the owner Melissa

Hello Lovelies!

In todays post I had the privilege of interviewing Melissa from 'Beautiful Little Fools'. You can 20% off your order (first only)  when you use the code '14' !!

Heres mine and Melissa's interview:

1. What inspired you to set up 'Beautiful Little Fools'?

I have previously bought and sold vintage clothes to sell on ASOSMarketplace but ASOS stopped the segment of sellers I was classified under. In exchange of upgrading to a boutique I decided to further my brand into modern fashions. Thus Beautiful little fools came about. 

2. Do you think your own personal style reflects on what you sell?

I wouldn't sell anything I wouldn't wear myself. My style, although diverse is embedded in the clothes I sell. My target market is very similar to myself, young, student and cash concious. I've developed the brand, styles and pricing around my market. 

3. Where do you see yourself and the store in 5 years time?

I intend for the store to be my career. I have always wanted to work for myself so this move is the groundings of my career. It's taken  countless long nights and cups of coffee to get where I am today, but the outcome is more than worth the effort.

4. If you could work with one celebrity to produce a collection for 'Beautiful Little Fools who would it be and why?

I'm a little bit spoilt for choice. I don't exactly idolise celebrities, I prefer to focus my time with real people I meet. However I have always been aware of the bold prints and edgy shapes Fearne Cotton and Alexa Chung embrace, so I think I'd have to choose one of those. 

5. Finally, do you love owning your own business and being your own boss. Is it better than a day job?

I wish I could find a stronger word for love when answering this question. This site is not just the start of my career but it entails my entire work ethic. Although I've met some amazing people working day jobs, I have always been an independent worker and idolised fashion. The store combines my two strengths, and I don't feel like i'm working when I'm developing it. It's what I've longed for, and I've achieved my goal.

I hope you have enjoyed todays post!

Love Sophie

xoxox